Collection: Original Moxie

Original Moxie is a different kind of hair care company - one with a strong commitment to Cruelty-free & Eco-friendly Practices, Natural Ingredients, and a unique Diagnostic Approach.  

Part of what makes these products so effective is the superior quality (and quantity) of the natural ingredients they contain.  From high potency herbal infusions to rich botanical oils and extracts, these carefully crafted formulas are packed with ingredients that nourish your hair and scalp from the inside out. 


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Whenever possible, we use organic, unrefined ingredients, so as to maximize their uniquely beneficial properties and minimize our carbon footprint. These natural ingredients are as beautiful and fragrant as they are effective.


Discover hair care that’s as original as you are! From our unique botanical formulations to our diagnostic hair care system, individuality is in our DNA.

What nature creates, we perfect with comprehensive, diagnostic hair care. Our full line of products (each one personally formulated by our Founder Rachel) includes Shampoos, Conditioners, Moisturizers, Definers, Sealers, and Treatments. At our Flagship Store & full-service Salon, we offer in-depth haircare consultations, product and styling demos, professional treatments, and texture-positive cutting. We also provide Professional Education for stylists who share our passion for healthy hair, natural ingredients, and beautiful, precision cuts.

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Our business is personal. It started with our Founder Rachel’s quest to understand and heal her dry, damaged curls. Over the course of ten years, she personally formulated a full line of natural hair care products and embarked upon a systematic study that included of over 1,000 heads of hair. (Yes, she is a tiny bit obsessed!). Eventually, she was able to identify patterns that linked hair type to product preference. These hair type ‘signatures’ became the basis for our Full Spectrum System™, a professional guide to moisture balancing and hair health.